How to market a med spa: get your 90-day plan in 6 minutes
This free med spa marketing audit asks 33 quick questions about how patients find you, reach you, and book. Get your score, the leaks costing you the most bookings, and a 90-day plan built from your answers.
- Free
- No email to see your score
- Made for US med spas
Fix these first
Ranked by how much each gap costs in bookings, using the weight of each area and how far your answers are from best practice.
What your missed calls may cost
Change any number. The missed-call rate starts from your answers above.
Estimated revenue lost to missed calls
$0per month, $0 a year, before counting repeat visits.
Your 90-day plan, built from your answers
Unlock your full 90-day plan
Every task for months 1 to 3, in order, built from your answers. We’ll also email you a copy so you can share it with your team.
- Your plan, ranked by booking impact
- Missed-call estimate and score saved to your copy
- Optional: a free 30-minute review of your plan with Abubakar
Want us to do month 1 for you?
Book a free 30-minute call. We’ll go through your plan, check your Google profile and phone setup live, and tell you what we’d fix first. No pitch deck.
How to market a med spa: start where bookings leak
Most advice on how to market a med spa starts with your website and your Instagram. For a med spa, the bigger leak is usually what happens after someone finds you. A patient searches, taps “Call” on your Google listing, gets voicemail at 6:40 PM, and books with the next med spa on the list. Analysis of 16.7 million business calls by Quo found that 69% of missed calls get no callback within 48 hours.
So this tool weights the places where bookings are won or lost: your Google Business Profile, your phone, how fast you reply, and whether patients can book without calling at all. Content, ads, and social still count, but they can’t fix a booking process that drops the patients they bring in.
That’s also the order to fix things in. Fix how you answer and book first, then how you get found, then how you bring patients back. Spending on ads before the first two are fixed pays for clicks that end in voicemail.
What your 90-day plan covers
For the full strategy behind this tool, including costs, cost-per-lead by treatment, and the five pillars in order, read our med spa marketing plan guide.
A useful plan is a short, ordered list of jobs with an owner and a deadline, not a list of channels. The plan this tool builds covers the 12 areas below, ranks them by how much each gap is likely costing you, and spreads the work over three months so your team can actually finish it:
- Month 1, stop the leaks: usually the phone, booking, and reply speed. These pay back fastest because the patients are already contacting you.
- Month 2, get found: usually your Google Business Profile, reviews, treatment pages, and AI search.
- Month 3, grow and keep: usually rebooking, memberships, retail, ads, and tracking.
Your plan follows your answers, so a med spa that already answers every call will see different month 1 priorities. For real examples, see how one Tampa med spa’s Google listing produced 580 calls in five months and how SoCal Slim used AI booking and follow-up.
Still planning your opening? Start with the med spa startup cost calculator and its dated pre-opening marketing timeline.
Med spa marketing strategies, ranked by booking impact
These are the weights behind your score. The higher the weight, the more bookings a gap in that area tends to cost.
| Area | Weight | What it checks |
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Frequently asked questions
How do I start marketing my med spa?
Start by finding where you lose patients today, then fix those leaks in order of impact before adding new channels. Our med spa marketing plan guide covers the full strategy and budget. The tool above does this for you: answer 33 questions and it ranks your gaps, estimates what missed calls cost you, and builds a 90-day plan. If you’d rather do it by hand, list every way patients find and contact you, check what happens at each step after hours and on weekends, and fix the weakest step first.
What is the best way to market a med spa?
For most med spas, a complete Google Business Profile with steady reviews, fast replies to every call and message, and online booking on every treatment page bring in more patients than any single ad channel. Ads and social work better once those are in place, because the leads they create actually get answered and booked.
How much should a med spa spend on marketing?
It depends on your goals, market, and how many new patients you need each month. A practical way to set it: decide how many new patients you need, estimate what each one costs to acquire through each channel, and budget from there. Fixing missed calls and slow replies first lowers that cost, because more of the patients you pay for actually book.
What should a med spa marketing checklist include?
At minimum: a complete Google Business Profile with the “Medical spa” category, a way to answer or text back every call, online booking on every treatment page, replies to inquiries within minutes, a steady flow of Google reviews, treatment reminders and win-back messages for past patients, and tracking that shows which channel booked each patient. For US med spas, add written TCPA consent before texting patients and a signed BAA with any tool that handles patient information.
What is a good score?
70 or above means the basics are in place and you’re mostly optimizing. Between 40 and 69, patients are finding you but some are slipping away before they book. Below 40, fix the phone and your Google profile before spending more on ads.
How much revenue does a med spa lose from missed calls?
It depends on call volume, how many calls go unanswered, and what a new patient spends. The calculator in your results multiplies those together. As a rough guide, a med spa getting 60 calls a week, missing about a third of them, and losing a quarter of those callers to a competitor loses about $8,300 a month at a $400 first visit, before repeat visits.
What is missed call text back?
An automation that sends a text to anyone whose call isn’t answered, usually within a minute, so they can reply or book from a link instead of calling the next clinic. See how the system we built for a Tampa med spa works, including the three texts in English and Spanish.
Does my med spa need to show up in ChatGPT and AI search?
More patients now ask AI assistants to recommend a med spa or explain a treatment. Those tools favor businesses with complete Google profiles, consistent reviews, and pages that answer patient questions directly. The plan includes a quick test: ask an AI assistant for the best med spa in your city and see whether you’re named.
Do I need consent to text my patients?
For marketing texts, yes. The Telephone Consumer Protection Act (TCPA) requires prior express written consent, so capture it on your intake and booking forms and keep a record. Replies to a patient who texted or called you first are treated differently. Check with a healthcare attorney for your situation; this tool isn’t legal advice.
Rather have us build your plan?
Book a 30-minute call. We’ll review your Google profile, phone, website, and follow-up, and send a written plan within 7 days.