Med spa e-commerce that sells skincare while you’re in the treatment room.
A Shopify website for med spas & estheticians, with the Klaviyo email engine and product SEO built in, from one team. We built Inwell.no, a 40-brand skincare store, and still run its email: 27% of revenue comes from Klaviyo. Same build for US estheticians, skin clinics, and med spas that are done taking product orders through DMs.
By Abubakar Nazir, Founder
You sell great skincare. Your website doesn’t.
Most of the clinics that come to us have loyal clients, a shelf of professional brands, and a website that was built to book treatments and never to sell a product. If three of these are true, the store pays for itself faster than you’d think.
If none are true, you don’t need a store yet. Keep the website you have.
- You still take product orders through DMs and texts
- Clients run out of a serum on a Tuesday night and reorder on Amazon instead of from you
- You stock 10 to 40 professional brands and your site lists none of them
- Your “shop” is a template with no email flows, so nobody comes back to it
- You’ve lost retail sales to a clinic with a better site
- You sell post-procedure kits and at-home devices, and the only way to buy is in person
Real data from Inwell.no, our named client.
Every number below is pulled directly from Shopify and Klaviyo dashboards. Published with explicit client permission. This is what our work produces at real scale.
Don’t take our word for it. Here are the dashboards behind a Shopify website for med spas & estheticians.
Real screenshots from the systems we run. The store, the mobile experience, the Klaviyo attribution, and the Shopify revenue. Nothing mocked up, nothing projected.
Full disclosure: Results vary by list size, product mix, and starting revenue. We target 25-30% Klaviyo attribution because we hit it, not because we guarantee it. Visit the live store →
Most med spas leave 15 to 30 percent of their revenue on the table.
A well-run med spa retail line typically drives 15 to 30 percent of total practice revenue at 40 to 60 percent margins. That is higher-margin than most treatments once overhead is factored in. And it runs 24/7, not just when your rooms are booked.
But most med spas that offer retail do it badly. Products sitting on a shelf that patients see once. No online store, or a broken one that never gets updated. No email marketing capturing customers between appointments.
This is the gap we close. A real Shopify website for med spas & estheticians, designed for conversion, real SEO to rank product and category pages, and real Klaviyo flows generating 25 to 30 percent of your online revenue on autopilot.
The Med Spa Retail Reality
Five things every NexioBit store ships with. Most agencies charge extra, or don’t offer them.
Built once, reused on every store, so you get them on day one.
A text or email when each product should be running out, timed per product. The serum gets reordered from you, not Amazon.
A pore-clogging ingredient checker on your site. Clients paste a product’s ingredients and get an instant answer. Acne-focused clinics’ most-used page.
Product customers become patients. The booking calendar lives in the store, connected to your CRM, not on another site.
Saved cards, saved addresses, subscribe-and-save on consumables. Fewer steps, fewer abandoned carts.
Launch emails, a 20%-off launch week, and social assets ready to post the day the store goes live. You announce it; we built the announcement.
Everything you need to launch, rank, and sell.
Most agencies do one of these. We do all three, connected, so the work compounds instead of being siloed across three vendors.
Shopify Store Design
The store itself. Custom Shopify theme, product catalog, checkout, payment, shipping, tax setup, built specifically for med spa retail flows.
- Custom Shopify theme with your brand
- Product catalog build (30 to 150+ products)
- Category and brand landing pages
- Mobile-first checkout tuned for conversion
- Payment gateway setup (Shopify Payments, Stripe)
- Shipping and tax by US state
- Inventory tracking and low-stock alerts
- Post-procedure product bundle pages
Shopify SEO
Ranking the store. Product page SEO, category ranking, technical Shopify SEO, and Google Shopping feed setup. Same discipline as our med spa SEO work, tuned for e-commerce.
- Product page schema and structured data
- Category page optimization
- Brand page authority building
- Technical SEO (Core Web Vitals, mobile)
- Google Shopping feed management
- Product review schema for rich snippets
- Blog content for product education
- Internal linking from your main site
Klaviyo Email Marketing
The revenue engine. Automated flows, campaigns, and segments that drive 25 to 30 percent of your online revenue without you touching it.
- Welcome flow for new subscribers
- Abandoned cart and browse abandonment
- Post-purchase product education
- Review request automation
- Replenishment reminders
- Win-back sequences for lapsed customers
- Campaign management (broadcasts, promos)
- Segmentation by product interest and behavior
We built Inwell.no. Still running their Klaviyo today.
Inwell.no is a Norwegian beauty retail store selling 40+ premium skincare, wellness, and cosmetics brands including Obagi Medical, Dr. Dennis Gross, ZO Skin Health, Colorescience, Thalgo, and dozens more.
Our team built the store on Shopify, structured the multi-level category and brand navigation, and set up Klaviyo email marketing that attributes NOK 84,166 monthly (approximately $7,850 USD) in email revenue, which is 27 percent of total store revenue.
Industry average email attribution for e-commerce is 15 to 20 percent. Above 25 percent is above average. We hit it because we build proper flows, segment properly, and treat email as a real revenue engine.
Being fully honest: Inwell.no is a beauty retailer, not a med spa. The Shopify build, Klaviyo email marketing, and SEO discipline all translate directly to med spa e-commerce. Physician-grade skincare, post-procedure kits, at-home devices, and supplements are the same technical work as beauty retail.
Visit Inwell.no → All success stories →- NOK 311KMonthly total revenue~$29,000 USD, all Shopify sales
- NOK 84KMonthly Klaviyo attributed~$7,850 USD, flows plus campaigns
- 27%Email attribution rateAbove 15-20% industry average
- 40+Premium brands managedObagi, ZO, Dr Dennis Gross, more
- 2021Store launched, still managed todayOngoing Klaviyo optimization
Shopify + Klaviyo + SEO. Together, not siloed.
Most agencies do one of these well. A design agency builds the store, a separate email agency does Klaviyo, and a third SEO agency tries to rank product pages. Three vendors, three invoices, three sets of assumptions, and nothing actually connects.
Shopify
Store built to convert traffic into sales, structured for SEO and Klaviyo from day one
Klaviyo
Email flows capturing 25 to 30 percent of revenue from the traffic Shopify and SEO drive
SEO
Product and category rankings that grow organic revenue while Klaviyo captures repeat purchases
When the same team owns all three, the store is designed for conversion, structured for search, and wired for email retention from the first product page. This is the compounding effect siloed vendors cannot deliver.
What scope fits your practice?
Three ways to get a Shopify website for med spas & estheticians built. Pick the one that sounds like you and apply. We confirm scope and timeline on a short call; investment depends on product count, brand mix, and what you already have. We take a limited number of builds a month so each launch gets the attention it needs.
Mini Store
Home, shop, and contact. A clean store that stops the DM orders, live in weeks.
- Home, shop, and contact pages on your brand
- 30 to 50 product catalog build
- Category structure and navigation
- Payment, shipping, and tax setup
- Klaviyo welcome and abandoned-cart flows
- Ingredient checker and replenishment reminders
- Launch kit and product page SEO fundamentals
Full Store
Your whole brand online: about, services, booking, and a store that ranks and retains.
- Custom Shopify theme with distinct brand identity
- About, services, and treatment pages with booking inside the store
- 50 to 150+ product catalog
- Category, brand, and treatment-related landing pages
- Complete Klaviyo flow suite (welcome, cart, browse, post-purchase, replenishment, win-back)
- Product page SEO and Google Shopping feed
- Schema markup for rich snippets
- Review generation automation
- Ongoing retainer available
Store + Engine
The Inwell setup: full store, full Klaviyo engine, product SEO, and ongoing management.
- Everything in Full Store
- Advanced Klaviyo segmentation and predictive analytics
- Complete Shopify SEO audit and rebuild
- Content strategy and blog build for organic traffic
- Google Shopping feed with full product optimization
- Meta and Google product ads coordinated with Klaviyo
- Custom reporting dashboard tying revenue to source
- Ongoing retainer for continuous optimization
The real questions before starting an online store.
What should a Shopify website for a med spa include?
Do I really need a Shopify store as a med spa?
How do I start selling skincare products online as a med spa?
Why Shopify instead of WooCommerce on my existing WordPress site?
How do Shopify, Klaviyo, and SEO actually work together?
What does Klaviyo actually do for a med spa store?
Do you build Shopify websites for estheticians too?
Do you include an ingredient checker?
Can clients book treatments from the store?
Can you handle physician-only skincare brand approvals?
Do you handle physical shipping and inventory?
How long does a Shopify med spa store take to launch?
What is a realistic revenue expectation for a new store?
Do you offer this as a one-time build or ongoing service?
When is this NOT the right service for our practice?
Turn retail into a real revenue stream.
Tell us what you sell, what you carry, and what’s not working. We’ll come back within a day with the scope that fits and the next open build slot. If a store isn’t the right move for you yet, we’ll say so.
Apply for a build →