How much is Botox per unit? Prices in 40 US cities
How much is Botox per unit where you live? Pick your city and the areas you want treated to see your cost per unit, per visit, and per year. Run a med spa? Switch tabs to check your price against your local market.
- 40 US metro areas
- Cost per unit, per visit, per year
- No email needed
Unit ranges are common starting points. Your injector sets your dose at your consultation.
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Your 3-step Botox pricing plan
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- 1You’re right at the typical $14 a unit across the U.S. Test $15 on new patients first. At 1,000 units a month, $1 more a unit is about $1,000 more a month, or $12,000 a year.
- 2Offer a membership at $85 a month that banks 20 units every quarter at 10% off. It smooths cash flow and brings patients back every 3 to 4 months, when Botox wears off.
- 3Don’t promote below $13.12 a unit, twice your product cost, so you keep at least half of every unit. A $2-off promo for all patients would cost about $2,000 a month at your volume, so save discounts for new patients.
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Botox price per unit by city (2026)
How much is Botox per unit near you? Here are estimated prices in 40 US metro areas, from most to least expensive. The last column is a typical visit for forehead and frown lines, about 35 units.
| Metro area | Low | Typical | High | Forehead + frown lines |
|---|---|---|---|---|
| U.S. average | $10 | $14 | $20 | $490 |
| San Francisco, CA | $12 | $17 | $24 | $595 |
| Los Angeles, CA | $12 | $16 | $23 | $560 |
| Seattle, WA | $11 | $16 | $23 | $560 |
| San Jose, CA | $11 | $16 | $23 | $560 |
| New York, NY | $11 | $16 | $23 | $560 |
| Miami, FL | $11 | $16 | $22 | $560 |
| Boston, MA | $11 | $16 | $22 | $560 |
| San Diego, CA | $11 | $16 | $22 | $560 |
| Honolulu, HI | $11 | $15 | $22 | $525 |
| Sacramento, CA | $11 | $15 | $22 | $525 |
| Washington, DC | $11 | $15 | $22 | $525 |
| Portland, OR | $11 | $15 | $21 | $525 |
| Naples, FL | $11 | $15 | $21 | $525 |
| Phoenix–Scottsdale, AZ | $11 | $15 | $21 | $525 |
| Denver, CO | $11 | $15 | $21 | $525 |
| Minneapolis–St. Paul, MN | $10 | $15 | $21 | $525 |
| Philadelphia, PA | $10 | $14 | $21 | $490 |
| Tampa, FL | $10 | $14 | $21 | $490 |
| Dallas–Fort Worth, TX | $10 | $14 | $21 | $490 |
| Chicago, IL | $10 | $14 | $21 | $490 |
| Orlando, FL | $10 | $14 | $20 | $490 |
| Atlanta, GA | $10 | $14 | $20 | $490 |
| Charleston, SC | $10 | $14 | $20 | $490 |
| Houston, TX | $10 | $14 | $20 | $490 |
| Jacksonville, FL | $10 | $14 | $20 | $490 |
| Raleigh, NC | $10 | $14 | $20 | $490 |
| Detroit, MI | $10 | $14 | $20 | $490 |
| Austin, TX | $10 | $14 | $20 | $490 |
| Las Vegas, NV | $10 | $14 | $19 | $490 |
| Nashville, TN | $10 | $14 | $19 | $490 |
| Charlotte, NC | $10 | $14 | $19 | $490 |
| Salt Lake City, UT | $10 | $13 | $19 | $455 |
| St. Louis, MO | $10 | $13 | $19 | $455 |
| Indianapolis, IN | $9 | $13 | $19 | $455 |
| Columbus, OH | $9 | $13 | $19 | $455 |
| Cincinnati, OH | $9 | $13 | $19 | $455 |
| San Antonio, TX | $9 | $13 | $19 | $455 |
| Kansas City, MO | $9 | $13 | $19 | $455 |
| Cleveland, OH | $9 | $13 | $19 | $455 |
| Oklahoma City, OK | $9 | $13 | $18 | $455 |
How we estimate these prices. We start from the national range most practices charge, about $10 to $20 a unit with $14 typical. That lines up with the American Society of Plastic Surgeons’ average fee of $435 per neuromodulator treatment in 2023. We then adjust for each metro’s price level using the U.S. Bureau of Economic Analysis 2023 Regional Price Parities. Real prices also depend on the injector, the brand, and specials, so use these as a guide and confirm with your provider.
How many units of Botox do you need?
Your injector decides your dose after looking at your muscles and goals. These are common ranges, with cost at the U.S. typical price of $14 a unit.
| Treatment area | Typical units | Cost at $14 a unit |
|---|---|---|
| Forehead lines | 10–30 | $140–$420 |
| Frown lines (11s) | 15–25 | $210–$350 |
| Crow’s feet (both sides) | 10–24 | $140–$336 |
| Bunny lines | 4–10 | $56–$140 |
| Lip flip | 4–8 | $56–$112 |
| Chin dimpling | 4–10 | $56–$140 |
| Gummy smile | 2–6 | $28–$84 |
| Jaw slimming (masseter, both sides) | 40–100 | $560–$1,400 |
| Neck bands | 25–50 | $350–$700 |
| Underarm sweating (both sides) | About 100 | About $1,400 |
The FDA-approved doses for Botox Cosmetic are 20 units for frown lines, 20 units for forehead lines (given together with the frown lines), and 24 units for crow’s feet.
How much is Botox per unit?
Most US practices charge $10 to $20 a unit for Botox, and some injectors with strong reputations charge $20 to $25 or more. In our city estimates, big coastal metros like San Francisco, Los Angeles, and New York sit at the top. Metros like Oklahoma City, Kansas City, and San Antonio sit at the low end. The product costs practices the same everywhere, so local rent, wages, and demand drive most of the difference.
How much is Botox for the forehead?
Forehead lines usually take 10 to 30 units, or about $140 to $420 at the national typical price. Many injectors treat the forehead together with the frown lines between the brows. That combination usually takes 25 to 55 units, or about $350 to $770 at $14 a unit.
How much does masseter Botox cost?
Jaw slimming and jaw clenching treatments use far more units, often 40 to 100 across both sides. At $14 a unit, that is about $560 to $1,400 a visit. Some practices price masseter Botox by area instead of by unit, so ask for the total before you book.
How much does Botox cost per year?
Botox usually lasts 3 to 4 months, so most people book 3 to 4 visits a year. For forehead and frown lines at the typical price, that is about $1,470 to $1,960 a year. Multiply your visit cost from the calculator above by 3 or 4 to set your own budget.
Botox vs. Dysport, Xeomin, and Daxxify pricing
Units are not equal across brands. Dysport is dosed at roughly 2.5 to 3 units for every Botox unit, so its price per unit looks lower while the total visit often costs about the same. Xeomin and Jeuveau are dosed close to Botox, unit for unit. Daxxify is marketed to last longer, so compare cost per year, not cost per unit.
Is cheap Botox safe?
A 100-unit vial of Botox Cosmetic has a 2024 list price of $656, about $6.56 a unit, before the injector’s time, rent, and supplies. Prices far below $10 a unit can mean diluted product, an inexperienced injector, or counterfeit Botox, which federal health agencies have warned about. Ask to see the sealed vial and choose a licensed provider.
How much should a med spa charge for Botox?
Most med spas price Botox at $10 to $20 a unit. With product at about $6.56 a unit, a $14 price keeps about $7.44 a unit before injector time and overhead. Small price changes add up fast: at 1,000 units a month, every extra $1 a unit is $12,000 a year. Use the I run a med spa tab above to check your price against your market.
Pricing only works if patients can find and book you. Our free med spa marketing audit scores how well you turn searches and calls into bookings, and our Google and Meta ads for med spas target searches like Botox near me. Opening a new practice? Start with the med spa startup cost calculator.
Frequently asked questions
How much is Botox per unit on average?
About $14 a unit across the US, with most practices charging $10 to $20. Prices run higher in big coastal metros like San Francisco and New York and lower in cities like Oklahoma City and Kansas City.
How much is 20 units of Botox?
About $200 to $400 in most US cities, or $280 at the typical $14 a unit. 20 units is a common dose for frown lines.
How much is 50 units of Botox?
About $500 to $1,000, or $700 at $14 a unit. 50 units is in the range for treating the forehead, frown lines, and crow’s feet together.
How many units of Botox do I need for my forehead?
Most people need 10 to 30 units for horizontal forehead lines. The FDA-approved dose is 20 units, given together with 20 units in the frown lines. Your injector will adjust based on your muscles and the look you want.
Do med spas charge per unit or per area?
Most charge per unit, which shows exactly what you pay for. Some charge a flat price per area. Per-area pricing is easier to compare, but it can cost more if you need fewer units than the area price assumes.
Why does Botox cost more in some cities?
Practices pay the same for the product nationwide, so higher rent, staff wages, and demand drive the difference. That is why big coastal metros cost more than many Midwestern and Southern cities.
How much does a vial of Botox cost a med spa?
AbbVie’s 2024 wholesale list price is $656 for a 100-unit vial of Botox Cosmetic and $362 for a 50-unit vial. Many practices pay less through volume pricing and loyalty programs.
How much do med spas charge for Botox?
Most charge $10 to $20 a unit. The American Society of Plastic Surgeons reported an average fee of $435 per neuromodulator treatment in 2023.
How long does Botox last?
Usually 3 to 4 months, so most people book 3 to 4 visits a year. Budget for the yearly cost, not just one visit.
Run a med spa? Price is only half of it.
The other half is getting found and answering fast. We help US med spas turn Botox searches into booked appointments with local SEO, ads, and an AI receptionist that replies in seconds.
These are planning estimates, not quotes or medical advice. Your injector decides your dose. Sources: U.S. Bureau of Economic Analysis, Regional Price Parities by Metropolitan Area, 2023; American Society of Plastic Surgeons, 2023 Procedural Statistics; AbbVie, Botox Cosmetic wholesale acquisition cost, February 2024; Botox Cosmetic prescribing information.